Local Food Counter
The Eastern Ontario Agri-Food Network (EOAN) officially inaugurates the 1st Prescott & Russell Local Products Counter at Metro in Casselman
Casselman, May 21, 2015 – The Eastern Ontario Agri-Food Network is proud to announce the official launch of the first Local Products Counter for foods locally produced in Prescott and Russell, now found at Metro in Casselman.
More than 40 stakeholders gathered for the official inauguration of the counter bearing the colours of Prescott and Russell. If the counter is concrete and tangible, it is thanks to the collaboration of METRO Inc., which permitted the installation of this innovative concept in food products and local food identification.
The idea was developed by a group of stakeholders in economic development, transformers and producers with the same vision – that of offering products grown and produced here, in an easy and accessible way. It’s together with several partners such as the United Counties of Prescott and Russell, the Prescott Russell Community Development Corporation, provincial help from OMAFRA and the collaboration of METRO, which is leading this pilot project, that the idea made its way to Casselman.
The peculiarity of the refrigerated counter is that it is easily identifiable by “Prescott and Russell Local Products,” with the goal of promoting products from our region, and assuring their traceability. A plasma television is installed above the refrigerated counter and displays producers’ ads. In addition, a touch-screen is installed beside the counter so that consumers can learn more about the featured products and where they are grown or produced.
The firsts to nestle a spot in the counter are St-Albert Cheese Co-Op with a selection of cheddar including their Old Cheddar, Skotidakis with their Greek Yogurts, Le Petit Brulé from St-Eugene offering smoked sturgeon mousse and smoked sturgeon, eggs from Laviolette Poultry Farm and Belgian Blue Cross beef from La Gantoise farm branded by the EOAN. The beef products will be available in the counter next month at Metro Casselman, and also through the EOAN for restaurants seeking a quality meat, raised locally and naturally without the use of antibiotics. The niche product resulting from the Eastern Ontario Local Meat Project – Belgian Blue Cross, is the first product marketed by the Eastern Ontario Agri-Food Network within the counter.
“As a consumer, retail outlet, restaurant or establishment in Prescott and Russell, it is actually very difficult to purchase a variety and/or large quantity of products grown or produced locally. Still, as consumers’ demand for local food continues to grow, there is incredible potential to grow the business of local food in the region of Prescott and Russell,” said EOAN president Mr. Rejean Ouimet.
Following the successful implementation of the first counter, the EOAN will be exploring the possibility of recreating the counter in other interested grocery stores.
Metro's commitment is built around four pillars that we have aligned to their business strategy: respect for the environment, delighted customers, strengthened communities and empowered employees.
The Eastern Ontario Agri-Food Network is a non-profit organization dedicated to coordinating the development of the agri-food sector in Eastern Ontario and fostering dialogue between its members and partners.