How Co-Marketing Works
The Co-Marketing Program of the Eastern Ontario Agri-Food Network enables farmers, food & beverage producers, and buyers to work together, co-market, or purchase each others products. The program communicates initiatives and invitations that are launched by members so that other members can join them.
Here are examples of co-marketing activities:
- A farm/food/beverage business wishes to hand out coupons from other businesses as they sell their product or CSA subscriptions.
- An on-farm market, community market, or retail store is looking for farmers and food/beverage producers to place their products in the store.
- A food service company, restaurant, institutional buyer is looking for local suppliers of foods, ingredients, and beverages.
- A farm or business is holding a special event, on-farm bazaar, field-to-fork feast, or special market and is inviting other businesses to join them and place a booth to sell products at the event.
Here is how it works...
- A business leads or initiates a co-marketing activity and wishes to reach out to other farmers and food producers to join them.
- The leading business must be a member of the EOAN.
- The leading business writes to the Executive Director of the EOAN to submit their initiative with all the details and criteria.
- The EOAN screens, approves, and promotes the co-marketing activity on this website, in its newsletters, and on its Facebook page.
- Other businesses respond to the invitation and contact the leading business directly.
- The leading business is encouraged (not required) to give priority or exclusivity to EOAN members in their co-marketing activity.
- The EOAN acts as a promotional vehicle for the co-marketing initiatives and leaves all the details, obligations, negotiations, and arrangements to the leading and participating businesses.